Beyond Our Bubble: Climate & Nature Messages That Resonate (And Why)
Monday 19 January 2026 15:30-17:30 CET
ENERGY ROOM
What does it take for climate and nature messages to actually land with citizens, voters and decision-makers? In an attention environment dominated by competing crises, fast-moving culture and algorithmic feeds, our greatest weaknesses are mistaking expertise for relevance and treating communications as a planning exercise rather than an attention challenge.
This session offers rapid provocations across advertising, culture, media, philanthropy and digital platforms, followed by focused discussions to surface practical approaches that reach beyond traditional audiences.
Co-moderated by Gail Whiteman, Nature and Climate Impact Team, University of Exeter and Jemilah Mahmood, Executive Director, Centre for Planetary Health, Sunway University, Malaysia
with:
- Zelda Chauvet, Director, Our Frame;
- Gail Gallie, Founder, The NAT
- Katie Gilbert, Managing Director, Global & Social Issues, M+C Saatchi
- Andrew Jack, Global Education Editor, FT
- Joep van Lieshout, Artist and Sculptor
- Johan Rockström, Director, Potsdam Institute for Climate Impact Research
- Steve Walls, Co-Founder, Climate Basecamp
- Rainn Wilson, American Actor and Co-founder, Climate Basecamp.
Hosted by
In partnership with
Are you interested in following InTent at Davos?
Please sign up to our newsletter to receive more information about our events.
Our partners
